Amari protects users by providing them a secure persona of their personal data and preferences that is built  to audit all data interactions using hyperledger  which is completely secure and maintains a chain of custody for all the data you import and share. Amari allows you to store your data, but you own it, not Amari.

Most fraud is related to identity theft (stealing of one’s personal information, such as their name and/or social security number) or fraudulent activity related to identity (bank accounts, mortgages or credit cards).  Whether it involves a false driver’s license, false unemployment claims or bank account, it all has a common root, identity. 

With “My Amari” we put you in control because it is built to serve you and you alone, not even Amari. This is done by validating that you are who you say you are using NIST standards and meets IAL2 (Identity Assurance Level) requirements.  The engine allows you to push your true needs into the marketplace, whether government or commercial.

Blockchains are distributed, decentralized, public ledger and Hyperledger is an open source blockchain that is used for commercial blockchain development. We use blockchain to provide an audit trail of all data transactions.  When you are dealing with anyone in our platform, you are basically contracting with them.  Hyperledger provides a way for you to see everything that has happened.  It can’t be erased, it is an immutable (unchangeable) ledger.

It would take a supercomputer to get your data.  You can think of your data as being in a cocoon that is owned only by you. There is no bulk data vault with everyone’s data. Essentially, every person represents their own data vault, so a hacker would have to use a supercomputer to hack each individual Amari persona.  It is a zero-sum game for them.

In Amari, you have to be who you are.  Amari enables secure, private and validated interactions between individuals and organizations using identity proofing technology. At the same time, Amari enables other parties to ensure you are truly you and still complete a transaction anonymously. This is something very unique in the market.  Once you have proven who you are, you are assigned a digital key which is what is passed back and forth in digital interactions, therefore, it is up to you to determine when and how much you reveal of your personal information.  To get maximum service, personalized to you, you may have to share some data.

Yes, you are able to share your Amari persona with any individual, company or organization that you choose and are able to revoke or recall your persona data at any time.  One caveat, with certain regulated industries and Government agencies, the law states that they have to maintain data. 

Amari will begin by building your core data with you, then as you go along, all interactions that you complete through Amari will capture that data.  The key is that it is private to you, and that at no time can Amari access your data.  Amari will also allow you to access your photos, email, profiles, contacts etc. to build your persona; however, unlike other platforms, like Facebook, Google, your data is yours at all times and never used for anything you do not request.

The AI engine only comes into play when there is enough data for it to work on.  Over time, as you input personal preferences, likes, dislikes, etc., the AI engine will try to think ahead for you and assist you with what you may want or need. It is making an educated guess on next best offer for what you desire or need. It drives the ability to personalize everything you interact with.

Yes, Amari is an end-to-end privacy platform. The contact tracing application would have to run in the Amari privacy environment, guaranteeing your complete privacy. You can share the personal data you need to and know that you are in control of that data. You can share and revoke that data at any time.  More importantly, with Amari you can remain anonymous with tracing apps so that you can share requested information without needing to fully disclose your identity.